From the perspective of marketing, the cosmetics packaging industry has long understood the various mentalities of consumers, and has long known how to recruit to cater to various consumer preferences. Therefore, you don’t have to think too much that others are fools, but you are smart!
At first glance, the cosmetics packaging materials on the market are varied, and the paper materials are excluded. The containers for the skin care products are mainly plastic, glass and metal materials. Have you ever thought about which one is used the most? Which one is best for the most stable?
The most used cosmetics packaging is plastic, the proportion is as high as 80%; the second is glass, only 8%. More use does not mean that plastic is more suitable for filling skin care products. The main reason is that the plastic can be highly variable, and can be done in various sizes, shapes, colors, transparent, and opaque. Lightweight, easy to transport, good printability, and recyclability are all reasons why plastic containers are being used. The fate of plastics is not heat resistant, insufficient light barrier properties, and poor solvent resistance (especially greases). Therefore, the first bottleneck in plastic containers is that it cannot be autoclaved, cannot be washed with water, and cannot be sterilized by light. In addition, considering the stability of the contents, some skin care items are not suitable for being placed in plastic containers.
Compared with plastics, glass-based cosmetic packaging is extremely resistant to heat, light and solvent. Therefore, unless it is a poor quality glass, the most suitable home for skin care products is a glass container.
Metallic cosmetic packaging is subject to many restrictions on the molding style. The container is mainly composed of a cylinder (essential oil bottle) and a wide-mouth bottle (lip lipstick). The filled care products are mostly pure ointments, and most of them are used as caps, caps, etc. Accessories.
