More and more high-end cosmetics costs are invested in cosmetic containers

More and more high-end cosmetics costs are invested in cosmetic containers

Update:25 May 2019

In recent years, the cosmetics market has achieved strong growth, especially in the organic cosmetics market. As people pay more attention to health, they are more exclusive to chemical raw materials.
As a fashion consumer goods, cosmetics require high-quality packaging materials to enhance their value. At present, almost all kinds of materials are used in cosmetic container packaging, and glass, plastic, and metal materials are currently mainly used as cosmetic container materials, and cartons are often used as cosmetic packaging. Continuous research and development of new materials and new processing technologies, the pursuit of new styling has been the focus of the industry on the development of cosmetic containers. There are many kinds of materials for making cosmetic containers, such as various types of plastics, glass, metal, etc., and the amount of plastic used is also large. The application of materials is not limited to glass bottles and plastic bottles. The application of new materials has become a way for the cosmetics industry to introduce new products and improve existing products.
Glass can reduce carbon emissions, not only an environmentally friendly container, but also the contents of the container can be non-deformed, non-permeable and opaque. It is a perfect material container that does not react to any component, with high performance. Cosmetics continue to increase and the demand for glass containers will increase. Since last year, the demand for glass bottles in foreign countries has been increasing, and high-end cosmetics brands are also using glass containers.
As a cosmetic packaging company, in response to this market trend, adjustments should be made according to changes in the downstream market in due course. Due to the stricter requirements for packaging of organic cosmetics, if cosmetic packaging container enterprises can develop products that have strong protection for the quality of organic cosmetics, they will win the first opportunity in this round of market competition and occupy the right to speak in the cosmetics packaging market. For small and medium-sized cosmetic bottle companies, imitation and processing can only maintain low-speed growth. Need to make breakthroughs based on greater market input.
Therefore, in the production of modern cosmetics, the packaging investment of many high-end cosmetics is as high as 70% of the total product cost. In the cosmetics market, the birth of new brands must establish its market position through decent product packaging. Decent packaging can not only directly stimulate the consumer's senses, but also reflect the brand's taste. At this time, the packaging has evolved from the static storage of the ancient times to the modern circulation medium, which far exceeds the value of the packaging itself for the goods.
In modern society, the emergence of new packaging materials and technologies has provided abundant resources for diversified cosmetic packaging. Glass, plastic and metal are currently the main cosmetic packaging materials used. Due to its special brightening effect and satisfactory weight, the glass penetrates into the natural exquisiteness and becomes the main material of high-grade cosmetics. For high-grade cosmetics or volatile and easily scented cosmetics, such as perfumes, it is generally used. Glass bottles are packaged.

More: Cosmetic Packaging Factory

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Ningbo Jazz Packaging Co.,Ltd.

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