Is cosmetic packaging to be personalized, not luxury?
What consumers nowadays need is no longer "upstart" luxury packaging, but packaging that can reflect cultural meaning and values, with a strong personality color, and "low-key and connotative" cosmetic packaging has become the standard for customers to highlight their taste. .
On holidays, manufacturers with excessive packaging history are always in fear, for fear that they will be "successful" again in the sampling of unqualified packaging by relevant departments. The packaging trend triggered by the Mid-Autumn Festival moon Lotion Pumps cakes and alcohol products once swept the gift industry. Categories such as tobacco, alcohol, tea, and electronic products were the hardest hit areas for packaging. Unexpectedly this time, cosmetics were also targeted.
The national requirement for excessive packaging of cosmetics is that the gap of cosmetic packaging is less than 50%, and the number of packaging layers must be limited to less than 3 layers. In addition, there is another non-compulsory standard, that is, the sum of all packaging costs except for the initial packaging should not exceed 12% of the sales price of the product.
Recently, the Shanghai General Administration of Quality and Technical Supervision has organized a package supervision and spot check on cosmetics, foods and other commodities that the country has formulated to restrict excessive packaging of products. Among the 37 batches of cosmetics, 4 batches were unqualified, including Yixintang’s “soft moisturizing skin” The reasons for non-compliance of the standard are that the packaging gap is too large.
In fact, cosmetics, as products that bring beauty, must first be beautiful. With the consumption level upgrade, consumers actually don’t mind the packaging of cosmetics being more exquisite. In the eyes of many post-85s and post-90s now, Whether cosmetic packaging conforms to its own aesthetics is as important as product efficacy. Moreover, the current consumption channels of young people are mainly online, and the assessment of the quality of cosmetic packaging after the express delivery has been opened often affects their judgment on whether the cosmetics are genuine. The strategic director of YANG DESIGN once shared that the cosmetic packaging of the future will have great changes under the personality just needed. She proposed the theme of "more virtual, more real". There are "magic dimension" and "microcooling system" in the virtual network world. For these two major groups, the share of metal elements in cosmetic packaging materials has increased. The real handicrafts include two groups of "Fun Shouyi" and "Royal sense organs". The product's efficacy will become more and more concrete in the packaging. popular
