In fact, cosmetics, as products that bring beauty, must first be beautiful. In the context of the upgrading of consumption levels, consumers actually don’t mind the packaging of cosmetics being more exquisite. In the eyes of many post-85s and post-90s now, Whether cosmetic packaging conforms to one's own aesthetics is as important as product efficacy. Moreover, the current consumption channels of young people are mainly online, and the assessment of the quality of cosmetic packaging after the express delivery has been opened often affects their judgment on whether the cosmetics are genuine.

We can also see that the seemingly high-end cosmetics that are piled up with precious materials on the cosmetics counter are gradually decreasing, and there are more and more "cute, cold, small and fresh" products. Perceiving this trend, more and more brands cooperate with famous animation IPs or join hands with popular stars to launch joint products.

Cosmetic brands are also consciously combining cosmetic packaging with inner materials, instead of attracting people's attention through packaging. With the increasing voice of environmental protection, green eco-environmental packaging is also becoming a trend. More and more attention is paid to environmentally friendly packaging that is harmless, pollution-free, and recyclable. For example, the pomelo water muscle source liquid packaging box of the grapefruit house can be recycled and reused. After the muscle source liquid is taken out, the outer packaging can be used as a pen holder. Now some product outer packaging uses degradable environmentally friendly materials to reduce environmental impact. Influence and protect the earth.

It can be seen that external packaging is becoming a unique opportunity for cosmetics brands in the market. As mobile phones and life are not separated, mobile packaging that supports applications has become an innovative form of attracting consumers. We can imagine , Will it be possible to directly charge the mobile phone with cosmetic packaging in the future?

Customers have a heart for packaging products that are compatible with each other. They want to be "beautiful" and "beads" are good. "Buying beads for the wood" is gradually being accepted by mainstream values. What consumers now need is no longer "upstart" luxury packaging, but packaging that can reflect cultural meaning and values, with a strong personality color, and "low-key and connotative" cosmetic packaging has become the standard for customers to highlight their taste. .

As the outer shell of a product, product packaging is a comprehensive reflection of brand philosophy, product characteristics, and consumer psychology. It directly affects consumers' desire to buy. It is still a good choice to rely on product packaging to establish the affinity between products and consumers.

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