In the sales force and aesthetics, the two fish and the bear's paw can't decide. In fact, aesthetics does not affect sales at all; on the contrary, aesthetic packaging will promote sales. Judging that a good package has no standard, the customer passes the cosmetic container and is well packaged.
For female users, every time they buy cosmetics, the salesperson often recommends packaging more delicate products. Therefore, for the cosmetics industry, good packaging will also bring a good sales share! The quality of the packaging is often the result of whether the printed label is clear; whether the cosmetic container is delicate and whether the design is chic.
Nowadays, ordinary cosmetic bottle series and detergent cosmetic containers are mostly made of high density polyethylene. In order to meet the packaging requirements of different products, the materials used in plastic dropper bottles are also increasingly enriched. Wine bottle series, cosmetic bottle series, beverage bottle series, pickle bottle series, coffee bottle series Because transparent containers can make consumers clearly see the contents, consumers are increasingly demanding transparent containers.
In the field of cosmetic packaging, with the improvement of technology level, packaging development has gradually highlighted the characteristics of individualized display and innovation, the introduction and application of new technologies and new technologies, the development and replacement of new environmentally friendly materials, and the safe and convenient packaging will be more market-oriented. Welcome. Take the cosmetics and detergent industry as an example. These old brands, which were well-known in the 1980s and have hundreds of millions of customers, can only maintain their meager sales with the ever-decreasing consumer groups.
Learning to package is a part of corporate image and marketing. It is the implementation of strategy, a medium of communication, economic benefit, and good use and skillful use of glass bottle packaging design. From product content to packaging design, some or even completely imitate, only the prototype can be spread. The packaging design of a product produced in a region is like a brand, a family-produced series of products. Did not give full play to the features of the package.
Another example is the combination of cosmetic design, packaging design and promotion of glass bottle factory packaging design and advertising, as well as the design of the packaging itself. Most domestic packaging does not have the label opening, drinking, storage, or incomplete logo. In terms of information iconization, it is still not in line with international standards.
